About Us

Our Mission Statement

Our mission is to provide quality workmanship backed by exceptional customer service at a reasonable price. Blue Shoe will go above and beyond to make every effort to keep each HOA Community Manager, Board Member and Homeowner satisfied with our customer service and happy with our work so you can tell your friends, neighbors, family and business associates. We believe in the old saying, “a happy customer will tell his friends, an unhappy customer will tell the world.”
Blue Shoe Roofing offers a wide array of services and products to meet the needs of our most discerning customers! Our first step will be to inspect your roof and evaluate its condition. We will then recommend an appropriate course of action. Many Southern California roofs can get by with either simple repairs or preventive maintenance, depending upon the age and condition. If we can repair or maintain your roof, know that we will stand behind our work. Our roofing company has been serving the area for over ten years now. We are a licensed, bonded and insured company that is truly family-owned and operated. We are here to serve all of your roofing needs whether it be new installation or repair, commercial or residential. Our ownership team comes from a long line of roofers that began with Rod Ford, who carved his path in the roofing industry back in the 70s. Over that time, Rod learned from the best, and passes his valuable knowledge onto our technicians over time. With this experience and passion, we provide the best roofing services in the area. We focus on both commercial and residential roofing, and can handle just about any project. Leaking roof? Not a problem. We are known for exceptional, quality roof repair at a fair price. Whether it's shingles, tile, or slate, asphalt rock systems or wood shakes, we know our roofs. While other roofing companies get caught up in number of sales and expenses, we focus on getting projects done the right way, on time, at the right price. Our passion for the industry drives us to provide the highest quality of services we can. We at Blue Shoe guarantee that you will receive personalized service for any and all of your roofing needs.
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Your Roofing Team

Meet "Rod the Roofer"

My name is Rod Ford and I’m the Owner/Contractor of Blue Shoe Roofing Co.

I’d like to tell you a little about myself and my philosophy about why I started Blue Shoe Roofing.

I am originally from Pennsylvania, to be exact, Philadelphia, the City of Brotherly Love. I moved to Southern California in August of 1977 and brought that brotherly love right along with me! I began in the roofing industry in September 1978.

Before launching Blue Shoe Roofing in 2002 I spent 22 years working for several large, corporate roofing contracting firms in both L.A. and Orange County gaining a wealth of valuable experience.

Unfortunately, in working with large firms, I had very little control as to how the projects were completed with regard to my customers.

So when I began Blue Shoe Roofing, I decided that my business would be based on simple, old-fashioned customer service. I just simply wanted to provide basic, no-nonsense service to homeowners, building owners, realtor and property management companies.

Now a lot of other companies will try to sell you services that you don’t need. I won’t! Blue Shoe believes in fixing your roofing problems right the first time! You contact us to fix your roofing problem, and that’s what we’ll do.

When I started Blue Shoe Roofing, I didn’t have a lot of money for advertising. Yet slowly but surely, I built business on referral and word of mouth. For the first 10 years, all of our business was by word of mouth. My mission is to make every effort to keep you satisfied and happy with our work so you can tell your friends, neighbors, family and business associates. I believe in the old saying, “a happy customer will tell his friends, an unhappy customer will tell the world.”

Look over our website and feel free to contact me directly should you have any questions or comments.


rod the roofer
Rod the Roofer in truck

Story Behind the Name

“From Mu Shu to Blue Shoe”
I was at a Panda Express Restaurant for lunch with a buddy of mine and asked him for ideas on a business name for my Roofing Company. As we were sitting at the table he was staring at the menu hanging from the ceiling behind the cashier. After several moments of silence he blurted out jokingly: "Mu Shu", from which I heard, Blue Shoe. I told Randy, "This is great, I can see my trucks, I can see T-shirts, this is great! He looked very surprised and asked me, "What did you hear me say ?" To which I said, "You said, 'Blue Shoe'". He replied, "No… look at the Menu!!" As I turned to see the Menu, I saw it listed, "Mu Shu Chicken or Pork". I said, "Randy, I really thought I heard you say, 'Blue Shoe'". For the next couple of days, everyone we told this story to, loved it!
And that's how Blue Shoe Roofing was born!
– Rod “The Roofer” Ford

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